Thursday, January 28, 2021

How Does an Interactive App Builder Work?

What if I told you that you could improve your mobile marketing strategy overnight by creating an app for your brand? App development no longer has to take weeks or months and no longer has to be outsourced for an absurd fee. With an interactive app builder, you can start building an app in the morning, have it done by the afternoon, and start seeing results by the evening.

What’s Possible With an Interactive App Builder?

When it comes to an interactive app builder, the sky’s the limit! Okay, there are some limitations depending on what app builder (if it’s a free app builder some functionality might be limited). But once you find the best app builder for you and your mobile marketing team, you can build an app that is perfectly designed and customized to your needs. With an interactive app builder, you can build events apps, apps for sharing content, an app to navigate a healthcare facility, the options are endless! And the best part is you don’t even need coding experience to be able to do it. If you have ever put together a PowerPoint slide you will do just fine working with an app development platform.

I Thought Apps Were Built by Developers?

If that last sentence left you thinking “wait, I thought apps had to be built by developers”, you’re not alone. This is a common perception around app development, but it’s not actually as hard as it might seem. There are a variety of different apps that can be built: native mobile apps, hybrid apps, web apps, and Progressive Web Apps (PWAs). Native mobile apps are probably what you are most familiar with (think the apps you download from the app store), and these typically do have to be built by a developer. But, native mobile apps are not the end all be all when it comes to apps. In fact, they are actually decreasing in popularity. You can get the same functionality of a native mobile app without the hassle of the download with a PWA or other web app. When you decide to build a PWA, you can skip all of the complicated development steps, and use a low code or no code app builder to create an app built 100 percent by you.

Where Do I Start Building an App? 

So, we have established you can build an app on your own, but where do you even start? Luckily, you won’t have to figure this out on your own. Most app builders offer some sort of guidance whether it be starter kits, app templates, or use case examples to get you started.

A key element of building an app is making sure it’s designed using best mobile practices and with a mobile-first mindset. Some of these best practices include making all text and buttons to read/click, make the app gestures intuitive, and the contrast of the design is easy for users to see. Keeping these best practices in mind will help make sure your app is optimized for mobile devices.

Once you have finished building and designing your app, interactive app builders make it easy for you to quickly publish your app, and access activations and data surrounding your app so you can measure the success of it. For example, the Lumavate Platform offers multiple activation methods including SMS, QR Codes, and URLs. You can also access various analytics to see the number of activations, users, sessions, and more.

Building an app doesn’t have to be as hard as you once thought it to be. With mobile marketing becoming increasingly important, don’t wait to build an app for your brand. Start building on today with the best app development platform for you.


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